How can I save time on Social Media using AI?
- AI Improve Tools
- Jul 6
- 3 min read
Updated: Jul 22
How to save time in social media content creation with AI
Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social media can be overwhelming.
AI content creation tools can help you here, especially when saving time in creating social media posts. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to assist in creating, optimizing, and managing content for various social media platforms.
According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.”
Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said the same about Instagram, according to a AudienceProject survey.
TL;DR: Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create social media posts that drive results, the first step is to up your content game. We’ve summed up the essential steps to creating content that people click.
Improve your content
Great, thumb-stopping social media content has 2 components: visuals and copy. Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message.
A few tips for stopping those thumbs:
Get stellar art for your social posts. You don’t have to be a photographer to use stock photo websites like Pexels and Unsplash, which offer great images, many of them free.
Avoid images with too much copy on them. Did you know Facebook takes this into account when approving posts for ads? If you’re not sure if your image has too many words, here’s a handy checker.
Use more photos with faces in them. People-heavy images get more engagement on Instagram, and they can humanize your brand. Say cheese!
Make a video. With the advent of smartphone cameras, it’s never been easier to hit record. Facebook’s algorithm prioritizes it, and it can be a fun way to show off your wares. Plus, as livestreaming has hit the mainstream, consumer expectation for social video has shifted. Videos that feel rougher around the edges can feel more native to social platforms. Give it a shot!
Make your post phone-friendly. If you’ve worked hard to create great images or video for your social media posts, make sure they look good on mobile devices. Almost 3/4 of the global population uses a mobile phone, and nearly 80% of time on social media is spent on a mobile device.
Stay inspired. Keep a list of brands or organizations whose social media imagery you love, and check in with them from time to time.
Visuals can help convey an emotion, but great copy can help get consumers to act. Two tips that’ll help strengthen your words:
Have a strong call-to-action. Don’t make customers guess if they want to continue the journey with your brand, tell them they do. (And make it clear where their click will send them.)
Tell them “why.” Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need what you’ve got.
Here are some ways AI helps you save time in the social media content creation process:
Generate content ideas and even text, reducing the time spent brainstorming and writing
Create and enhance visuals for social posts, eliminating the need for extensive manual editing
Suggest trending and relevant hashtags and emojis
Translate content into multiple languages, expanding your reach to global audiences
Extend the life of valuable posts through content repurposing
Analyze engagement metrics, providing actionable insights to refine your content strategy
Monitor competitors' social media activities and provide insights into their strategies
Automate and schedule posts to go live at optimal times, without manual intervention
Designed to be your creative assistants, AI tools can inspire social post ideas and automate content generation, taking care of everything from writing text and recommending hashtags to image creation.
Some other tools can help with social listening, competitor analysis, content personalization, and other repetitive marketing tasks involved in social media marketing. They can save you hours of effort, giving you more time to focus on other aspects of social media management — strategizing and building meaningful connections with your audience.
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